WHY GEN Z SPENDS TO ENRICH THE NOW

Why Gen Z Spends to Enrich the Now

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success adhered to a familiar pattern: gain gradually, conserve strongly, purchase a home, and plan for retirement. Yet Gen Z is approaching money with a fresh viewpoint. As opposed to focusing only on long-term accumulation, this generation is focusing on equilibrium, well-b

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